That information is still out there – but if you don’t have it, someone else does – and if someone else starts that conversation first, you’re no longer the expert they look to.Ġ/1st/2nd/3rd party #data are all pieces to the puzzle of knowing your customer and staying relevant. They were first on the scene because they had the right information at the right time to deliver the right message. They’ve just become the piggy bank on the shelf – single use, does the job.īack when everyone knew their local banker, and everyone visited the branch each week, banks and credit unions were able to position themselves as the experts in all things financial, because they were having the right conversations as their customers moved from life event to life event. How did it become that the #banking provider you’re “very satisfied” with, is no longer relevant to your financial well being?
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